AI sales tools are no longer a nice-to-have. They’re built to enhance the entire sales process, inform judgment calls, streamline workflows, and drive serious revenue growth. AI sales tools to help close deals, we’ve rounded up the most effective platforms on the market.

In this review, we have the best AI sales tools – including key features, pros and cons, what they’re best for, and pricing.

Best AI Sales Tools

These are the best AI sales tools that can handle complex tasks. Artificial Intelligence is a sought-after technology that can help sales teams:

• Automate routine tasks.
• Gain insight into your sales processes.
• Discover leads and streamline outreach.
• Score, prioritise, and route qualified leads.
• Write better cold emails.
• Identify the steps needed to move a deal forward.

Cognism

Cognism is a sales intelligence platform built to boost B2B lead generation. Its primary strength lies in the quality and accuracy of its B2B contact data, particularly mobile numbers.

Key Features:

• GDPR-verified contact database
• Sales Companion for direct access to in-depth account data
• Intent data and buyer signals
• Technographic filters
• Direct dial phone numbers
• Integrations with CRMs and sales engagement tools.

Crystal

Crystal is an AI sales tool that analyzes a contact’s public data. Its Artificial Intelligence algorithm also gives you tips for human interaction with prospects. Analyzes the personalities of prospects and gives you tips

Key Features:

• AI-driven personality analyses (DISC-based)
• Real-time communication tips via Chrome extension
• Email and CRM integrations (e.g., Salesforce, HubSpot, Gmail, LinkedIn)
• Guidance on tone, word choice, and phrasing
• Team and leadership collaboration insights

Instantly

Instantly is a B2B cold email tool built for volume and improved email deliverability. If you do a lot of cold emailing as part of your sales offering, Instantly can help you scale it safely.

Key Features:

• Unlimited sender accounts
• Inbox rotation and warm-up
• Automated email sequences and follow-ups
• Open, click, and reply tracking
• Built-in deliverability scoring

Seamless.ai

Seamless.AI is a lead generation platform that finds you accurate, real-time contact data. Its AI engine scours the web to find and verify emails, direct dials, and company information on demand. Seamless. AI is an ideal AI sales tool for SDRs, BDRs, and agencies that need high lead volume quickly.

Key Features:

• Real-time data search engine
• Email and phone number verification
• Chrome extension for LinkedIn
• CRM and outreach tool integrations
• Job change and company tracking alerts

Lavender.ai

Lavender is an AI email coach that resides in your inbox to help sales teams write higher converting outreach. Trained on over one billion emails, their AI model gives sales reps suggestions about improving their emails. It uses AI to analyze your emails before you send them.

Key Features:

• Real-time email scoring & Coaching
• AI-generated email drafting
• Prospect personalization & insights
• Integrations with major email/CRM platforms like Outlook and HubSpot
• Team dashboards & performance analytics

Given the many benefits that AI algorithms can provide — scalability, reach, efficiency, cost savings. AI is getting smarter at understanding not just what people say, but how they say it.

Conclusion

Whether you’re finding leads, writing emails, or coaching reps, AI takes over the repetitive tasks and helps you focus on closing deals. Some AI sales tools are best suited for prospecting, while others excel in outreach and automation. 

Companies are already using AI-powered sales tools to recognize prospects who are likely to buy and to improve the way sales teams operate.