Now, “social media is not just the media but it has become the key to listen, to engage, and to build relationships amongst the people around the world”.

Social media has emerged because of the development in the field of Communication and information technology over the past 20 years. The change that the world is adopting is accelerating every day and this is mostly because of mobile technology which is giving rise to social media.

All over the globe, the usage of mobile devices has increased and it is dominating the total time spent by a person online. The rapid increase of mobile technology is because of its handy usage as it can be used anywhere & anytime by anyone.

Now the biggest question comes that what is so special in social media? Or why do people share information on social media? 

There are some of the following reasons for which people prefer to share information on social media:

  • Building an individual image and demonstrating who they are is one of the major motives of a large number of audiences.
  • People take part in the things happening in the world through social media.
  • People also share information on social media to support an issue they feel strongly about.
  • Another motive is to stay in touch with others in the outer world.
  • To nurture relationships and to grow with interaction and to get a sense of fulfillment.

These are some of the factors that are creating an impact on human lives through social media.

Apart from this, there are many things that are being shaped through the influence of social media, and these are:

  • Businesses
  • Politics
  • Careers
  • Education
  • Innovation, and many more.

The Social Media Impact

The impact of social media on politics has been increased in recent years especially in electoral politics. Different politicians engage a lot of audiences with various campaigns and attractive content through social media. Also, there is the freedom of communication among various people; they can share their views, thoughts through images, and other sources.  Therefore because of these many different reasons, social media is surprisingly able to create greater influence on the political section of society.

The other important section is the commerce that is being impacted by social media to a bigger extent. In today’s scenario companies are interacting with their customers through social media and they are able to interact with the customers and build revenue. As there is an analysis of the businesses that social media is helping them to get the insights, they are able to target their audience for offering the product and the process of demand.

Apart from these social media has also impacted relationships; either they are personal or professional. Through social media, people are able to create and cherish various beautiful bonds so that they can communicate and share their values and thoughts to work on further things. Many of the business relationships are maintained over social media whether with the clients or with the customers.

Thus this is really very important to understand the impact of social media in our day to day life as almost the whole world is making use of social media to bring improvements and ease of doing things in their lives. And social media is a major part of Digital marketing that is becoming the trend in the world of business. So, we must focus on these major impacts of social media in order to make our lives more beautiful. 

Congratulations on setting up your new e-commerce website. The next step is learning how to promote ecommerce website.

In this article I’m going to share lots of tips and tricks, including both paid and free tactics, covering promotions, social media, reviews, ads to promote your eCommerce website.

But first, let’s see a simple and concise definition of eCommerce marketing.

What is eCommerce Marketing?

eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty.

A successful eCommerce marketing strategy involves the use of several marketing channels to reach and convert the target audience, including:

  • Search Engine Pptimization (SEO)
  • Content Marketing Strategy
  • Social Media & Paid Advertising (PPC)
  • Email Marketing

Best Ways To Promote eCommerce Website

The following tips will help you build an audience and start making your first sales.

Search Engine Optimization

To promote an eCommerce website, you really need to snuggle up with traditional SEO benefits. SEO or search engine optimization is not just a mere term or concept that will give you immediate results.

Content Marketing Strategy

Ecommerce business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters. Lately, video content is also gaining a heavy attraction.

Social Media & Paid Marketing

Creating an account on social media, building connections, expanding your network, and sharing information is the most authentic and preferred way to promote eCommerce website.

Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best.

n the other hand, you can take the Google Ads platform too to promote the eCommerce website. Google Ads is a multi-disciplinary platform, offering varied options to build an Ad campaign for your preferred choices and needs like Search Ads, Display Ads, Text Ads, etc.

Email Marketing

Since every other marketing results fluctuate with time, Email marketing provides stability while increasing the recipient’s list and access to the wider audience.

It gets easy to take follow-ups and nurture the returning customers properly through their email addresses. Start your email campaign and keep adding the new subscribers to your website.

Over to You

As you saw, eCommerce businesses have a range of marketing tools available to target their audience and create a complete customer experience.

Follow the tips and strategies outlined above and you’ll be able to generate more traffic for your eCommerce website and increase online sales.

If you are looking out for a Digital marketing agency to help you promote your website, you are most welcome to discuss with us either in the comments section or connect with us: @thervtechnology

Digital marketers have the skills and technical savvy to inspire millions of potential customers to buy, use, or believe in a product or service. In this article we share five essential Digital Marketing Skills for you business.

With many corporations implementing digital marketing practices and hiring digital marketing professionals, how would you as a Digital Marketer set yourself apart from your competitors?

Digital Marketing Skills For You Business

Check out these 5 essential skills to keep you relevant in the ever-changing digital industry

SEO or Search Engine Optimisation

Search Engine Optimization (SEO) becomes an important skill that every digital marketer needs to have to support all levels of digital marketing.  SEO helps you not only to push your content to the target audience but also helps you narrow down your customer database. 

Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. You have to create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.

Data / Analytics

Data Analytics refers to the utilization of modern softwares and online websites to gather and process a wide range of information from different online interaction.  These online tools help to find content consumed, online transactions, traffic state, search queries and other relevant footprints relevant to your business.

Some of the essential Data Analytics tools are as follows: 

  • Google Analytics 
  • Tableau (For Data Visualization)
  • Sprout Social (For Social Listening)
  • Google Tag Manager 
  • SQL 

Social Media Marketing 

When Corona Virus hit the world, and we were forced to switch to digital media, digital marketers saw an increase in the use of social media platforms as well. Brands were forced to upgrade their social media strategies. 

Social media strategies are also based on insights and are data-driven. You now have access to several metrics on different platforms such as likes, comments, shares, clicks on links, etc. With all these aspects being tracked, digital marketers can understand which content works best for them.

Read More Useful Article:-

These days, almost any small business should have a website. With costs being extremely low at the entry-level, it’s becoming difficult to imagine a reason for any company of any size not to have a website. Many user-friendly, free, and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer.

On this page, we’ll discuss why a website is important.

1. Low-Cost Advertising

The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

2. Visibility

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company’s shops or offices on your website so that visitors are less likely to have trouble finding the place.

3. Accessibility

A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.

5. Educate Your Customers

Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night.

4. Sales

Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales.

Overall, if the success of businesses depends on the convenience of purchase, then websites win hands down because of the convenience offered to customers for gaining information and making purchases. That is why a website is important for the business.