Ranking in generative AI tools is only the first step the next step is tracking your performance in them. Heres how to track your visibility and performance in generative AI tools:
How to appear in generative AI tools
To get your business to surface in generative AI tools like ChatGPT, Google Gemini, and Perplexity, you need to shift your digital strategy from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
Use Schema markup
For all generative AI tools, schema is a big part of ranking well. Adding schema like FAQ, How To, and Article can help AI crawlers see the relevancy of your information and help you rank better in the results.
Improve your rank in traditional search
Generative AI tools like Gemini (Google) and Copilot (Microsoft) have some reliance on traditional search when it comes to delivering content for users. Following SEO best practices for Google and Bing will help you have a better chance of showing up in these generative AI tools.
Create in depth, helpful content
Having helpful, in-depth content is a good thing to have for all generative AI tools, but especially for ChatGPT and Claude. These AI tools prioritize sourcing answers from content that is well-researched, informative, and relevant, so they can provide helpful responses to users.
Make content scannable
If you re looking to appear in Perplexity or Copilot, focus on making your content accessible and skimmable. This is a best practice for ranking in search engines, too. Use subheadings, bulleted lists, and imagery to make it easy to skim your pages and digest information.
Strengthen your expertise
Having expertise in your industry is valuable for ranking in all generative AI tools. Polish up your author bylines to showcase your expertise, and make sure your content links to credible sources to boost your authority. Additionally, optimizing content using the E E-A-T framework will help you strengthen the
expertise of your content.
Boost brand mentions
Boosting your brand visibility across the web is great if you want to rank better in generative AI tools like ChatGPT or Gemini. Getting more brand mentions across the web and building up your backlinks can help increase visibility and authority, so you appear in more conversations with these generative
AI tools.
Explain things clearly
Clarity is huge for ranking in Claude and Copilot. If you want to have a better chance at ranking in these generative AI tools, make sure you break down complex topics into digestible bits, use plain and simple language to explain concepts, and leverage analogies and comparisons to make information relatable and easy to comprehend.
Leverage original data
In the age of AI, original data is huge both for standing out from your competition, but also ranking in generative AI tools. Leverage original research and case studies to help power your content and bring a fresh perspective to the table (which will help you appear in AI searches).
Take advantage of ads
AI Overviews, AI Mode, and Perplexity are already offering advertising options in their search results, with ChatGPT likely to offer them in the near future. Running ads to get placed in these AI search results is a great way to boost visibility in AI searches and drive more traffic.
Conclusion
Your website clearly describes what you do, who you serve, and where you’re located. Your Google Business Profile is complete, accurate, and recently updated.
Frequently Asked Questions
What is Artificial Intelligence in Business?
Artificial Intelligence in Business refers to applying AI technologies to enhance and streamline various business processes.
