Now, “social media is not just the media but it has become the key to listen, to engage, and to build relationships amongst the people around the world”.

Social media has emerged because of the development in the field of Communication and information technology over the past 20 years. The change that the world is adopting is accelerating every day and this is mostly because of mobile technology which is giving rise to social media.

All over the globe, the usage of mobile devices has increased and it is dominating the total time spent by a person online. The rapid increase of mobile technology is because of its handy usage as it can be used anywhere & anytime by anyone.

Now the biggest question comes that what is so special in social media? Or why do people share information on social media? 

There are some of the following reasons for which people prefer to share information on social media:

  • Building an individual image and demonstrating who they are is one of the major motives of a large number of audiences.
  • People take part in the things happening in the world through social media.
  • People also share information on social media to support an issue they feel strongly about.
  • Another motive is to stay in touch with others in the outer world.
  • To nurture relationships and to grow with interaction and to get a sense of fulfillment.

These are some of the factors that are creating an impact on human lives through social media.

Apart from this, there are many things that are being shaped through the influence of social media, and these are:

  • Businesses
  • Politics
  • Careers
  • Education
  • Innovation, and many more.

The Social Media Impact

The impact of social media on politics has been increased in recent years especially in electoral politics. Different politicians engage a lot of audiences with various campaigns and attractive content through social media. Also, there is the freedom of communication among various people; they can share their views, thoughts through images, and other sources.  Therefore because of these many different reasons, social media is surprisingly able to create greater influence on the political section of society.

The other important section is the commerce that is being impacted by social media to a bigger extent. In today’s scenario companies are interacting with their customers through social media and they are able to interact with the customers and build revenue. As there is an analysis of the businesses that social media is helping them to get the insights, they are able to target their audience for offering the product and the process of demand.

Apart from these social media has also impacted relationships; either they are personal or professional. Through social media, people are able to create and cherish various beautiful bonds so that they can communicate and share their values and thoughts to work on further things. Many of the business relationships are maintained over social media whether with the clients or with the customers.

Thus this is really very important to understand the impact of social media in our day to day life as almost the whole world is making use of social media to bring improvements and ease of doing things in their lives. And social media is a major part of Digital marketing that is becoming the trend in the world of business. So, we must focus on these major impacts of social media in order to make our lives more beautiful. 

As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses that are just starting to invest in their digital marketing, and they want to know if and why SEO is important.

SEO (Search Engine Optimization) is the process which helps websites to optimize their search potential for their viewers.

Here are 5 reasons why SEO matters so much

This is performed by using several strategic optimization techniques, including:

  • Developing a website that performs optimally on all devices
  • Providing a stellar onsite experience for users
  • Creating content that is valuable and credible
  • Optimizing for local searches

Visibility & Trust

Done right, SEO will have you showing up high in the ranks of Google and other search engines. It usually takes several impressions for a shopper to remember your brand, let alone come back to buy something.

Increase Web Traffic

One of the main goals of a business owner is to increase your web traffic through SEO. If you are not appearing on the first 2 pages of a search result, no one will know you are there let alone your business.

Locals Are Looking

Online business is global, but it’s also intensely local. There are thousands of locals looking for widgets for dogs in your area. Localized SEO that pinpoints not only what you do but where you’re located is the best way to ensure those widget shoppers can find you, and this is one of the main reasons why SEO is so important.

Tips for Improving Local SEO for Your Small Business

SEO Builds Trust & Credibility

The customer is looking for a specific brand, products, or services one is most likely to open the results on the first page of the search results. Hence, if your SEO can optimize your search and is able to provide your website link on the first page of the search results of a search engine, customers will not only open your site but will come back to look for it if they like the browsing experience, which means they trust your site and are even willing to suggest or share the link with other people.

A Cost-Effective Way of Marketing

One of the cheaper forms of marketing, especially when you consider the return on investment (you’ll get much better close rates from SEO than things like printed ads).

It is also relatively cheaper when compared to other web portals that can also optimize your search, such as, creating a social media profile/ following social media profiles, etc.

Congratulations on setting up your new e-commerce website. The next step is learning how to promote ecommerce website.

In this article I’m going to share lots of tips and tricks, including both paid and free tactics, covering promotions, social media, reviews, ads to promote your eCommerce website.

But first, let’s see a simple and concise definition of eCommerce marketing.

What is eCommerce Marketing?

eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty.

A successful eCommerce marketing strategy involves the use of several marketing channels to reach and convert the target audience, including:

  • Search Engine Pptimization (SEO)
  • Content Marketing Strategy
  • Social Media & Paid Advertising (PPC)
  • Email Marketing

Best Ways To Promote eCommerce Website

The following tips will help you build an audience and start making your first sales.

Search Engine Optimization

To promote an eCommerce website, you really need to snuggle up with traditional SEO benefits. SEO or search engine optimization is not just a mere term or concept that will give you immediate results.

Content Marketing Strategy

Ecommerce business needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters. Lately, video content is also gaining a heavy attraction.

Social Media & Paid Marketing

Creating an account on social media, building connections, expanding your network, and sharing information is the most authentic and preferred way to promote eCommerce website.

Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best.

n the other hand, you can take the Google Ads platform too to promote the eCommerce website. Google Ads is a multi-disciplinary platform, offering varied options to build an Ad campaign for your preferred choices and needs like Search Ads, Display Ads, Text Ads, etc.

Email Marketing

Since every other marketing results fluctuate with time, Email marketing provides stability while increasing the recipient’s list and access to the wider audience.

It gets easy to take follow-ups and nurture the returning customers properly through their email addresses. Start your email campaign and keep adding the new subscribers to your website.

Over to You

As you saw, eCommerce businesses have a range of marketing tools available to target their audience and create a complete customer experience.

Follow the tips and strategies outlined above and you’ll be able to generate more traffic for your eCommerce website and increase online sales.

If you are looking out for a Digital marketing agency to help you promote your website, you are most welcome to discuss with us either in the comments section or connect with us: @thervtechnology

Are you looking Website Maintenance Checklist for 2022?

You have invested a lot of money and time to create a website. But a website is not something that can work on its own. It needs regular maintenance, just like your car.

Website maintenance is necessary for a healthy, long-lasting website. It allows you to spot issues early on, fix them, and make sure that your website remains operative and beneficial.

Website Maintenance Checklist

We’ve created an all-inclusive website maintenance checklist that you can use to maintain the health of your site.

1. Fix broken links

First on our website maintenance checklist is fixing broken links on your site. Broken links can frustrate visitors – which in turn will harm your organic leads. You can use a tool like Google Search Console to help you identify broken links on your site or hire a web development company to get the work done.

2. Update software or plugins (For site builders only)

If you use a site builder, like WordPress or Squarespace, you’ll want to add this to-do to your weekly website maintenance checklist: update software or plugins. If you not update plugin, hackers can easily gaain access to defective plugin.

Every week, you should check in to see if there are any updates for the WordPress core, plugins, or themes. You can do wasliy by logining into the admin panel.

3. Update Content

The content on your site plays a fundamental role in helping you keep people engaged and get them to buy your products and services. Adding some fresh content periodically to your website will keep it relevant and your website visitors engaged

It will also help you understand what content works best for your site so that you can focus your strategy going forward.

4. Test Website Speed

The next item to check off your monthly website maintenance checklist is checking your site load time.

A fast loading website provides a better user experience, allowing your site visitors to view pages and navigate between pages seamlessly. You can use a tool like Google PageSpeed Insights to check your site’s current load time.

So, each month, you’ll want to check your site’s load time to ensure your site loads quickly for your audience. Some ways to improve site load time include:

  • Reducing redirects
  • Optimizing image file sizes
  • Limiting HTTP requests
  • Enable browser caching

5. Change Your WordPress Password

All the WordPress security tips in the world don’t matter if a malicious actor gets their hands on your username and password. For that reason, it’s a good idea to follow good password principles and change your WordPress admin password once per year or so.

6. Back up your site

The next part of your website maintenance plan involves backing up your site data. Making regular back-ups of your site’s files and database, and ensuring those backups are running properly will help you avoid losing any valuable updates.


Website maintenance might not have been your top priority until now. These essential monthly maintenance tasks will help keep your website current and help spot issues as they arise.

If you don’t have the time to dedicate to maintaining your site, don’t worry! TheRVTechnology can help. We are the best web development company in Indore, and our website maintenance services will make your visitors’ website experience a breeze. Get in touch with our team of web maintenance experts today!

Digital marketers have the skills and technical savvy to inspire millions of potential customers to buy, use, or believe in a product or service. In this article we share five essential Digital Marketing Skills for you business.

With many corporations implementing digital marketing practices and hiring digital marketing professionals, how would you as a Digital Marketer set yourself apart from your competitors?

Digital Marketing Skills For You Business

Check out these 5 essential skills to keep you relevant in the ever-changing digital industry

SEO or Search Engine Optimisation

Search Engine Optimization (SEO) becomes an important skill that every digital marketer needs to have to support all levels of digital marketing.  SEO helps you not only to push your content to the target audience but also helps you narrow down your customer database. 

Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. You have to create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.

Data / Analytics

Data Analytics refers to the utilization of modern softwares and online websites to gather and process a wide range of information from different online interaction.  These online tools help to find content consumed, online transactions, traffic state, search queries and other relevant footprints relevant to your business.

Some of the essential Data Analytics tools are as follows: 

  • Google Analytics 
  • Tableau (For Data Visualization)
  • Sprout Social (For Social Listening)
  • Google Tag Manager 
  • SQL 

Social Media Marketing 

When Corona Virus hit the world, and we were forced to switch to digital media, digital marketers saw an increase in the use of social media platforms as well. Brands were forced to upgrade their social media strategies. 

Social media strategies are also based on insights and are data-driven. You now have access to several metrics on different platforms such as likes, comments, shares, clicks on links, etc. With all these aspects being tracked, digital marketers can understand which content works best for them.

Read More Useful Article:-

These days, almost any small business should have a website. With costs being extremely low at the entry-level, it’s becoming difficult to imagine a reason for any company of any size not to have a website. Many user-friendly, free, and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer.

On this page, we’ll discuss why a website is important.

1. Low-Cost Advertising

The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company’s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company’s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.

2. Visibility

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company’s shops or offices on your website so that visitors are less likely to have trouble finding the place.

3. Accessibility

A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information that would otherwise only be accessible during your company’s business hours.

5. Educate Your Customers

Your website can offer free advice about your products and services. This information can be delivered in a well thought out and consistent way any time of the day or night.

4. Sales

Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales.

Overall, if the success of businesses depends on the convenience of purchase, then websites win hands down because of the convenience offered to customers for gaining information and making purchases. That is why a website is important for the business.

To start with, I would like to question you “how do to shop for your requirements?” I mean do you go for window shopping or sit comfortably on your couch and browse online sites to buy the desired product?

Of course, the majority will go for online shopping only. Online shopping has made the lives of humans simpler and easier as you get the products at your doorstep. Whenever you want to buy anything, you just switch on your laptop’s or computer’s or mobile’s internet, browse your desired product, click on one of the shopping sites from a list that appears, select your product and buy it. You then get a message from the website that your product will be shipped on so and so day and will get delivered to your doorstep on a particular date.

That’s amazing! This saves your time and energy to visit different shops and find your desired products. So, it takes just a few minutes to shop for your desired product online.

Now if you think from a shopkeeper’s point of view, even they need to unpack each of the items to you. This wastes their time too and they don’t get anything if you don’t buy the product after wasting their energy. Are you one of those shopkeepers? If you don’t want this to happen with you, you can start your online store immediately. Eager to know how that’s done? Let’s get started.

To develop your website you can either take the help of a web developer or design it on your own by using the free website builder tool offered by some of the providers. Prior to that, you will need to register a domain from a domain registrar. Also, some of the web hosts offer you a free domain. Do you want to know one such provider?

I am talking about MilesWeb. Let’s check more about them.

MilesWeb Origin and Objective

The company was started in 2012 in India with an aim to help the growing businesses with the use of the latest server technology and affordable hosting prices. You will find several hosting solutions with them right from shared and unlimited to dedicated and VPS, WordPress hosting to Magento hosting and cheap reseller hosting India to cloud hosting. Here we are going to check the features of unlimited web hosting.

Pros of Unlimited Web Hosting

  • Get Your Domain Registered for Free: As I told you, some web hosts such as MilesWeb offer you a free domain name. With this, you save your time and money to get your domain registered at some other place.
  • Migrate for Free: You can migrate your website without paying them anything extra. If your current web host isn’t able to fulfill your website’s requirements, MilesWeb’s team is always there to migrate your website on their server. Simply let them know your convenient time for migration and your website will be migrated with all your data safely to their servers.
  • Secure Your Website with SSL: Your website will always remain safe from hackers because an SSL certificate is installed on all the websites hosted at MilesWeb.
  • Build Your Website: You get a free website builder with which you can build your desired website simply by dragging and dropping the elements in your desired template. You don’t need to have coding skills for building the website.
  • Faster Storage with SSDs: SSDs are used on all the servers of MilesWeb as they offer faster performance as compared to HDDs. Using flash technology helps SSDs to store the data at a faster rate and then improve your website’s performance.
  • Secure Email Accounts: You can access your emails from anywhere and at any time safely. Webmail allows you to do this and supports IMAP/POP3 accounts.
  • Easy to Use cPanel: cPanel helps you to manage your client’s domain, website, databases, emails, and more easily.
  • Install Applications Easily: You can install applications in just a single click. Softaculous allows you to install over 400 applications such as WordPress, Magento, and many more.
  • Get Your Account Setup Instantly: You can set up your account instantly after your payment is confirmed. There is no need to wait for a long time to launch your website.
  • Latest PHP and MySQL: MilesWeb offers the latest versions of PHP and MySQL so that your website remains updated and works smoothly.
  • Select Your Datacenter: You can select your desired datacenter location from India, USA, UK, Australia, Singapore, and Canada for offering low latency to your audience.
  • Scan and Remove Malware: The malware scan tool scan for any virus and malware on your website and removes them immediately, if detected.

Con of MilesWeb Unlimited Hosting

Paid Website Backup: Website backup is optional while selecting the unlimited hosting plans at MilesWeb. Also, you need to pay for the website backup feature as it isn’t offered for free.

Customer Support

MilesWeb customer support team is available 24/7 to help their clients with their queries. You can either have a live chat with them or email them your queries at the support email.

Customer Reviews

Bottom Line

You can easily take your business online with web hosting and MilesWeb helps you to easily take your business online at an affordable price.