As a digital marketing agency, we often get asked questions about search engine optimization. These questions usually come from new or smaller businesses that are just starting to invest in their digital marketing, and they want to know if and why SEO is important.
SEO (Search Engine Optimization) is the process which helps websites to optimize their search potential for their viewers.
Here are 5 reasons why SEO matters so much
This is performed by using several strategic optimization techniques, including:
- Developing a website that performs optimally on all devices
- Providing a stellar onsite experience for users
- Creating content that is valuable and credible
- Optimizing for local searches
Visibility & Trust
Done right, SEO will have you showing up high in the ranks of Google and other search engines. It usually takes several impressions for a shopper to remember your brand, let alone come back to buy something.
Increase Web Traffic
One of the main goals of a business owner is to increase your web traffic through SEO. If you are not appearing on the first 2 pages of a search result, no one will know you are there let alone your business.
Locals Are Looking
Online business is global, but it’s also intensely local. There are thousands of locals looking for widgets for dogs in your area. Localized SEO that pinpoints not only what you do but where you’re located is the best way to ensure those widget shoppers can find you, and this is one of the main reasons why SEO is so important.
Tips for Improving Local SEO for Your Small Business
SEO Builds Trust & Credibility
The customer is looking for a specific brand, products, or services one is most likely to open the results on the first page of the search results. Hence, if your SEO can optimize your search and is able to provide your website link on the first page of the search results of a search engine, customers will not only open your site but will come back to look for it if they like the browsing experience, which means they trust your site and are even willing to suggest or share the link with other people.
A Cost-Effective Way of Marketing
One of the cheaper forms of marketing, especially when you consider the return on investment (you’ll get much better close rates from SEO than things like printed ads).
It is also relatively cheaper when compared to other web portals that can also optimize your search, such as, creating a social media profile/ following social media profiles, etc.